29-03-2023
ADIB-Egypt, Visa Ink Partnership Protocol
- The partnership aims to improve digital payment channels for customers by developing the best technology solutions and digital alternatives, as well as creating outstanding products using innovative digital platforms.
- ADIB-Egypt CEO and MD Mohamed Aly, “We are pleased to sign this agreement with Visa to continue providing innovative banking products, services, and experiences that satisfy our customers and meet their expectations.”
Abu Dhabi Islamic Bank (ADIB-Egypt) signed a cooperation protocol with Visa, a world leader in digital payments, to provide top-quality banking services and technology solutions that meet the needs of all customer segments. It also aims to underpin digital solutions with advanced and competitive products, which aligns with the government's strategy to achieve comprehensive digital transformation and boost e-payment systems.
Under the protocol, the best technology solutions and digital alternatives will be provided for ADIB-Egypt customers, including issuing Visa cards. The protocol also aligns with the bank’s strategy of delivering unique solutions and services that suit all the needs of its customers.
This partnership will boost the use of cards in e-payments inside and outside Egypt i to further enhance our customers’ banking experience, in addition to providing many easy and highly-efficient payment options, ADIB-Egypt said in a statement. The partnership aligns with ADIB-Egypt's strategic plan to transform into a cashless society and to provide easy and secure banking transactions.
“Our partnership with Visa is a true reflection of our commitment to providing the best sharia-compliant banking products and services as well as innovative financial solutions to our customers,” said ADIB-Egypt CEO and MD Mohamed Aly.
This cooperation is in line with our vision, which focuses on providing a comprehensive, high-quality banking experience and various payment options for ADIB-Egypt cardholders, by using digital technologies and solutions, he added. “It also enables us to benefit from Visa’s advanced services, which helps enhance and enrich the customers’ banking experience,” Aly pointed out.
Amr Sanad, Head of Retail Banking at ADIB-Egypt, indicated that the partnership aligns with the bank’s strategy to expand and provide innovative banking solutions for easy and secure banking transactions. This cooperation is another step on the road to ADIB-Egypt’s success in e-payments, especially payment cards.
“We are happy and proud to extend the partnership between Visa and ADIB-Egypt in the Egyptian market,” said Leila Serhan Group Country Manager and Senior Vice President North Africa, Levant, and Pakistan at Visa
Serhan added: “Visa seeks, through its strategic partnerships, to provide the advantages of digital payments through its network that includes 70 million payment terminals in more than 200 countries, and to develop all innovative, advanced solutions to meet the needs and aspirations of individuals, merchants, and institutions. We believe in creating more opportunities through innovation to offer secure and reliable digital payment methods.
We are expanding the scope of our partnerships to include governments, banks, FinTech institutions, merchants, and mobile network operators to open new horizons in the world of commerce by creating interactive spaces that Visa provides to its customers and partners to innovate the new generation of payments.”
“We are always working on continuous and constructive cooperation with all partners to provide digital innovation services, technical support, consultations, analytics, and all services related to customer transactions, based on trust and innovation as two main pillars for Visa,” Malak El Baba, Visa's Country Manager for Egypt said. “We are committed to providing reliable financial transactions to all individuals today and in the future to ensure financial inclusion for all people around the world,” she added.
“We are committed to providing the latest e-payment innovations to ADIB-Egypt’s customers, both individuals and companies, and we are proud of this partnership, which aims to fully develop the bank’s payment products to meet the customers’ needs,” El Baba pointed out.
Sherif Mouneer, Head of Cards Business at ADIB-Egypt explained that the partnership will not be limited to issuing Visa cards to individual customers, as the bank, in cooperation with Visa, will issue corporate cards to the bank's small and medium-sized companies, in addition to FinTech products.
