12-01-2011
Formula Ahram sponsorship
As part of the Bank’s Sponsorship of Formula Al Ahram for the second Consecutive Year
ADIB Egypt Launches Special Offers for Car Financing
The bank acquired 10% of the market share of car financing in less than 2 years
Cairo-12th of January 2011 – For the second consecutive year, ADIB Egypt is sponsoring Formula Al Ahram International Motor Show organized by Al Ahram Institution at the Cairo International Conference Center, which opens its door today till the 16th of January. 3500 persons are expected to visit it. The biggest and most distinguished names in motorcar manufacturers, sales and distributors both in Egypt and globally will participate in this exhibition.
On the occasion of this sponsorship, Amal El Saied, Head of Retail at ADIB Egypt, said “the bank’s sponsorship of the Formula Al Ahram Motor Show comes as part of ADIB Egypt’s deep commitment to offering sharia-compliant car financing through Murabha. Our continued support of this important event for the third consecutive year is a result of the tremendous success that the bank has witnessed in its previous sponsorships of the Formula Al Ahram Motor Show.”
ADIB Egypt’s rapid growth and success in auto murabha has led to the bank taking a leading position in the car financing market, with the bank commanding a total of 10% of the Egyptian market in less than two years. ADIB Egypt’s position in the market is a clear reflection of the bank’s strategy to present a variety of payment plans and offers to suit the needs of different customers and to help them fulfill their dream of owning a car and financing it in a sharia-compliant manner.
As part of ADIB Egypt’s participation in Formula Al Ahram with three giant booths, the bank is offering competitive offers for car financing using a wide selection of payment plans to suit all customer needs, with a maximum payment plan of five years and financing up to 400,00 EGP available.
The Bank will also be performing many draws in its booths including a daily draw during the motor show with valuable prizes to booth visitors who provide their contact information. The Bank also offers valuable prizes for those who obtain an auto murabha during January, as well as the Bank’s grand prize, a “popular car model” for those who obtain an auto murabha from the Bank during the motor show’s period until the end of February.
